Sunday, January 10, 2010

Shit Happens~


The poster is attractive in terms of its creativity, and it took into consideration their intended audience. Since they are looking for creative designs, their own design must match the standard they are looking for.
The message serves to persuade designers to join using both the peripheral and central route. The witty statement evokes positive feeling and persuade by saying that anything is possible. Their work might win.
Huiqi, T01

Persuasion- Peta advertisement

This advertisement shows a picture of a human packed as meat which we buy in the supermarket. By depicting flesh in the form of human, it shows how inhumane we are when we eat meat. As animals, in this case are the same as humans- they are living things with emotions The picture invokes negative emotions which results in us feeling guilty of eating meat. When looking at this advertisement, we will ponder for a moment and think if it is right for us to just kill another living thing for the sake of filling up our stomach. It also helps to promote the other alternative of becoming a vegetarian as no animals will need to be sacrificed.

Hui yee T04



This poster is nice and persuasive. The main message of this poster is to discourage people to take public transport or to cycle. With movies like "2012" and documentaries on the planet Earth slowly being destroyed by our own hands, this is a project to help save the planet. Also, people these days are very mindful of their looks and weight. By showing the picture of a person cycling, you can get them to lose weight and at the same time, help reduce the rate at which the Earth is going to waste

T03 Daren Liew

Animal Cruelty

This poster is trying to raise public awareness about the cruel treatment of chickens. Through this gruesome and gory photo, it intends to deter people from consuming chickens. By inducing fear and qualm in the consumers, they would be more likely to think twice before purchasing poultries. The caption “A heart beats in us the same as in you” is an emotional approach that aims to bring about empathy towards the poultries. It gives the meaning that the chicken is also a living thing which can feel the sufferings and pains.

Saturday, January 9, 2010

Week 12 e-learning.



This is a typical poster that organisations use to attract talents. As shown in the poster, it says "WE ARE NOT THE SAME. BUT WE ARE ALL EQUALS."

As such, this poster is bringing across the message that every worker will get the same treatment and they emphasis on equality, thus everybody have a chance to get promoted or get bonuses. They have applied credibility, by first implying that everybody may not be the same, but everybody will get equal treatment.



T03 JIAYI

Friday, January 8, 2010

sexy bmw

This poster i suppose its target audience are males as can be seen from the poster that the man trying to get intimate with the car, in this case is the woman. Thus, it would persuade men that by having this car equals to getting a woman. This is because the car may be medium for man to attract woman as it shows his financial power