Persuasion. Women Rights.

This picture, persuades people to advocate for women rights through the peripheral route to persuasion. By using a rhetoric question that asks the viewers to put themselves in the shoes of these women, the poster evokes a feeling of unjust in the viewers, thus stirring them up to create change. The statistics in the small box to the bottom right also triggers the central route to persuasion. This two-pronged technique is effective as it will not only target the people who are more emotional, but also the more logical ones.