This is a perfume advertisement is endorsed by Celine Dion. The type of persuasion technique used is the peripheral route to persuasion. The way this advertisement persuades is through the attractivness of it. As Celine Dion is a famous singer, many people love and adore her. So having Celine Dion to help advertise this perfume would attract many women because it brings about positive associations with the product.
Charissa Wong T02
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