Pregnant women to stop smoking

This advertisement aims to reduce the number of pregnant women who are smoking by using the technique of the effect of arousing fear in its message.

As shown, black smoke is rising from the bulge of the woman's stomach, which incidentally, represents the fetus. This suggests that the well being of the fetus is being harmed, since black is an ominous color. Having the mother's palm resting on the bulge suggests mother's love and this sums up to a conclusion of - for the sake of your child, please stop smoking.

Ong Ying Ying.
T04.