Stop Animal Testing

The advertisement above is used to dissuade animal testing. This advertisement targets females, as cosmetics are the main cause of animal testing.

The persuasion technique used in this advertisement is the use of fear-arousing messages. In this picture, the makeup used by the good-looking model is shown to be made from blood, presumably from the dead animals which were used as test subjects in the process of producing the makeup.

This advertisement is effective in conveying its message through the use of fear-arousing images, as most females would be very affected by gory pictures. Also, as many are unaware of how makeup is produced, this advert makes known the fact that some cosmetics are produced using unethical means, and allows its audience to avoid purchasing these products, thus decreasing the need for animal testing.

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