This advertisement uses the peripheral route to persuasion to raise awareness about smoking. They convey and invoke fear to smokers that they need to stop smoking and if they don't they will be hooked forever. Also, it displays cause and effect by saying that is you smoke you will be hooked. It also uses statistics as a form of credibility stating that if you start smoking you will end up smoking over five thousand cigarettes every year.
Darren Nico Pillai
- T01
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