This advertisement drink driving uses fear-arousing pictures to graphically portray the consequences of drinking and driving. Because images brings across the consequences of drunk driving, the message is more succinct and effective. Rogers has proved that the more frighten a person is, the more they respond (as cited in Myers, 2009). Thus this poster evokes fear in the public that if they too might be a victim in a drunk driving accident and also be deformed and scarred for life. Leading to a larger impact on a person who sees the poster, refraining them from drinking and driving.
Adel Geow, T04
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