Persuasion

This picture is trying to tell us that killing animals for their fur is a very cruel act. The picture shows a girl who is blindfolded and has blood on her hands while touching the animal fur-made product on her neck. This shows us that animals are sacrificing for us and we should stop this action. The persuasion techique used is by evoking negative emotions to people. The advertisement shows the negative impacts of humans killing animals for their fur and the blood on her hand would evoke some fear in people thus making them think twice the next time they want to buy any animal fur-made product.

Done by:

Goh Qian Ying

T02