![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiM2GN-FJLlJH6w5c0js6PRIn4yfcAoY9LZ8jMkBljPaQYzYd4Ge6xlNFzd1Y6bySQYXOQBiGg7NDbNcUsQlGdW6JvBNEe5a8oTz1oiRQb8oT9trNxWPSXK33pzmWwmVa-ShUkK76bv8frO/s320/anti-smoking%2520ad.jpg)
This is an anti-smoking advertisement depicting a priest saying the last rites for the smokers in the room below, recreating the scene of a funeral. It uses the central route to persuasion, making people look at it and think about the message it is trying to send, having to process the sublime message that 'smoking kills'. Although it is not gory or violent, the image also arouses fear through its message, and this would cause people to realize the harmful, horrible effects of smoking, thereby adequately evoking their message to both smokers and non-smokers who see it, because it triggers people to think about the horror and harms of smoking.
Elijah Goh-T03
No comments:
Post a Comment