This is an advertisement of Revlon on Jessica Alba. The persuasion technique that is used is a celebrity endorsement to create the effect of attractiveness. People who look up to this international star may be influenced by her association with Relvon and hence purchase the product. Also, it brings out an effect of good feelings. In this advertisement, Jessica Alba's hair shines and with lustre, and the colour of her hair is appealing. This associates with good feelings, making peope feel that by using this product, their hair colour and hair condition will be like Jessica Alba's.
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