3M's security glass

What better way to test your Security Glass than by creating a display loaded with cash and telling people to kick. That's exactly what 3M did.

The persuasion method used in this advertisement is using evidence. Evidence in persuasion is a powerful tool and needs to be used with care to achieve the maximum effect. By far the most effective of methods of using evidence is by engaging the audience. If they are intellectually involved in thinking about the situation and if they experience the evidence for themselves, then they will be more likely to be persuaded and also more likely to permanently change their viewpoint.

therefore, 3M's advertisement engages the audience to kick the glass to prove that their security glass is good and reliable. with this the audience would therefore be better persuaded to trust use their products as they have evidence to back up their statement, making it more reliable and persuasive.

victoria goh TO1