Attractiveness is used as an element of persuasion in this advertisement. As a famous football star, David Beckham is an icon that everybody looks up to. Just by him alone, people will be persuaded to buy Adidas as he looks good. People would tend to have the mindset that they would look at least half as good as him because they are both wearing the same brand. Therefore by having David Beckham as a brand ambassador, people would be attracted to buy the product because we associate positive feelings to the things that we are attracted to.

Jesline Lee T02