The picture above is a Gatorade advertisement, a sports drink with added minerals for athletes to hydrate themselves with. The person who just woke up from his slumber is already feeling strong, fit and energized (although still in bed). The shadow behind him clearly shows the boy lifting a dumbbell, and his biceps are visible.This advertisement is effective in putting across the message that Gatorade provides people with strength even when they have very little energy e.g. having just got out of bed.

Persuasion is evident with the sleeper effect (no pun intended), whereby the message that Gatorade fuels oneself up is remembered, although the poster isn't credible. One obviously cannot lift a dumbbell after having just woken up.

Ashleigh Ann Chong, T01.