In this advertisment, the element of persuasion used is the effect of good feelings. I say this because this advertisment has the funny element in it. The expressions of the males upon seeing all the Heineken beer make customers and viewers laugh, inducing positive feelings. Looking at the advertisment again and again never fails to make someone like me laugh and I believe it is the same for other people. Furthermore, the advertisment brings across the fact that people are always satisfied and happy with Heineken beer and the expressions of the guys do convince me that heineken beer is nice and satisfying.
http://theinspirationroom.com/daily/commercials/2009/1/heineken-walk-in-fridge.jpg
Chrysan Chiang
T03
PCS
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