This advertisement was produced in the olden times, where the objective was to persuade people to smoke instead of the usual advertisements today which aim to dissuade people from smoking.

I feel that this advertisement adopts the peripheral route to persuasion. The audience does not have to be analytical or or involved. Also, low effort is made through the use of peripheral cues and rule-of-thumb heuristics. The advertisement tries to portray men who smoke as those who would attract more ladies. The tagline even boldly declares that just "blow in her face and she'll follow you anywhere." In the text below, it mentions again that "a puff in her direction and she'll follow you, anywhere." The advertisement also tries to sell smoking by including this in the text: "Oh yes... you get smoking satisfaction without inhaling smoke." Through the use of peripheral cues, the advertisement aims to trigger liking and acceptance of smoking among the public, in this case targetted mainly at men.

Yvette Hiew Yin
T01