This poster is trying to raise public awareness about the cruel treatment of chickens. Through this gruesome and gory photo, it intends to deter people from consuming chickens. By inducing fear and qualm in the consumers, they would be more likely to think twice before purchasing poultries. The caption “A heart beats in us the same as in you” is an emotional approach that aims to bring about empathy towards the poultries. It gives the meaning that the chicken is also a living thing which can feel the sufferings and pains.
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