3M safety glass

This advertisement is using the attractiveness of the communicator to make the product sell.

In most cases, communicators used are celebrities or star athletes. But in this advertisement, 3M used actual cash to prove that their safety glass is secure enough to protect the money inside. To increase the attractiveness, anyone who could break the glass (without cheating or using specialised tools) would be able to get to the cash. The money attracts many people to try and break the glass by kicking and pounding on the glass.

This method lets consumers see and test for themselves how sturdy the safety glass is. In other words, they can experience for themselves ohw effective the glass is, and be able to trust the product. The attraction the advertisement used is only to lure passer-bys to try the product.

Junie Lim, T03