This is an anti-smoking advertisement. The objective of this picture is to highlight the negative health impacts of smoking, which eventually is depicted as leading to death. The type of persuasion technique used is a fear-arousing message. It is stated that fear induces both a self-protective response and an appraisal of whether the arousing threat can be avoided. Thus, smokers or people are who are thinking of smoking may be hesitant to do so upon seeing visual images that shows how smoking slowly ruins a life bit by bit.


-Gurvin, T04.