This is an advertisement to discourage people from drink driving. This advertisement want to send a message to the public telling them to cut the drinking habit as it will be dire consequences if you drink and drive. This advert is using the fear arousing effect showing the different consequences that can happen due to Drinking driving. The image shows a game of spin the bottle where it lands on an certain path. In the image there is not one path which is beneficial, instead all the path will have dire consequences and affect the person live. This will cause the person to fear these Paths and prevent them from taking these paths.
Gareth Foo
T04
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