This advertisements uses the peripheral route to persuasion to evoke feelings of fear to prevent people from drug abuse. The sight of the drug abuser being caught and pinned down by the police, and the consequences that will follow (jail term) stirs up a fear of suffering the same fate as that guy. Also, the advertisement inserted a short write up on the various side effects of "Ice", to also instill fear in the people. Contact information is provided for drug abuser who are seeking help or solutions, so that they will not go into denial due to fear.
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