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This picture is part of a commercial by Canon to promote their cameras. They made use of a celebrity to promote their cameras, as well as persuade people to get Canon cameras. In the commercial, Avril Lavigne (the celebrity) was portrayed to be taking very good photos and videos with Canon cameras. And in that sense, they followed the peripheral route of persuasion. The celebrity that is endorsing the product is known to many, and many of the audience would want to support whatever their idol is endorsing. Thus, they would buy Canon cameras.
Michelle Low (T02)
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