This advertisement is created on the basis of evoking good feeling within people.
As shown, the suaveness of the man and the elegance of the woman is displayed, with the phone in the man's hand.
The rationale of the poster involves persuading potential customers to purchase this incredible product so as to enhance people's self esteem and feel good about themselves when they go out with this phone. In that sense, it enhances positive thinking as well as allows customers to link good feelings with the advertisement. The quote "Catwalk the power corridors" place further emphasis on enhancing positive thinking in people.
Because of possible limitations of the phone, advertisers could have used this method as a technique to get people to purchase this phone without careful consideration. In that sense, advertisers uses persuasion to their advantages, seeing that customers might purchase this phone based on peripheral cues in which they purchase this product impulsively after good feelings have been evoked in them.
Sean (T04). GRAH.
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