The no tobacco day advertisement uses the central route to persuasion. As seen, only the spot which is the "non-smoking area" is empty, in other words still alive. Another thing is that they are trying to let people see that there is an alarming increase in the amount of people smoking. This picture is useful in a sense that although it is not gory, it leads to people realize the fact about how smoking kills. It requires certain amount of processing after seeing the picture, as the greenery within the picture actually looks sort of pleasant.
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