In this poster, it clearly depicts two opposite sex people are attracted to each other after using the Hugo Boss perfume. Hence, the persuasion technique used here is the eliciting of positive emotions. Through this poster, it advertises the product as the “magical potion” to be more self-confidence to feel good about ourselves and when we are with others. The poster also used models that are physical attractive in persuading consumers in thinking that their physical appeal will be increased if they use the perfume too. Therefore, it is common for advertisers to use various positive virtual images to increase their sales though most of the time, the product does not have any direct link with images.
http://www.fragrancegarage.ca/html/women_h.php
Jessie Chong, T03
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