Wednesday, January 6, 2010

Victoria's Secret Ad

This sexy advertisement of Victoria's Secret new lingerie collection called "VERY SEXY" is using the peripheral route of persuasion, which is the attractiveness of the communicator, who else if not "Victoria's Secret Angel" model, Adriana Lima.

Her sexiness portrayed in this advertisement, that is naked with only a lace underwear (which is from the collection they are advertising) with the title "What is Sexy?" is trying to attract women to feel as sexy as Adriana by buying the lingerie of this new collection. Males who view this advertisement, due to the attractiveness of the communicator, might also be interested in buying the lingerie for their female partners. Her sex appeal persuades people to check out the new collection and buy the product.

Nur Hazwani - T04.

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