Picture retrieved from http://www.abovethelaw.com/images/entries/Jiwani%20ad%20Jiwani%20advertisement%20Above%20the%20Law.JPGThis poster is advertising for the clothing brand Jiwani. This advertisement is persuasive as it features attractive models. Physically appealing people are more influential in our decision making, especially when buying products. We would be unlikely to buy clothes modeled by someone we think is unattractive because they do not look good in them, which is the purpose we want clothes to serve us. This poster also persuades us to buy the clothes featured because they are associated with sexual appeal, which is associated with good feelings as we all want to feel desired, attractive and loved.
Jessica Driscoll, T04
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