Image from Papermarket's Website http://www.papermarket.com.sg/
It advertisement starts of with encouraging people to start their Christmas shopping and then slowly by encouraging people to head down to the store using a Christmas Surprise and making it a 'hard-to-come-by' thing, by making it limited to 1 per customer per day whilst stocks last. The communicator (advertisement) is attractive and definitely an eye-catching "HEADLINE NEWS on the website" while the message entices people to head down to the store, best of all people who visits this website are mostly people interested in making crafts and cards for Christmas. Which makes everyone who goes to the website and see this fall right into the persuasion.
The one who fell into the persuasion
Melina Chua, T04
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