Coke

This advertisement was made by coca cola decades ago. The type of persuasion techniques used is attractiveness of the communicator.

The coca cola advertisement is trying to influence people to drink more coca cola through the influence of the woman’s attractiveness. The advertisement is using physical appeal to the consumers, thus, emphasizing on the woman good looks and body. This type of advertisement is more influential because it comes from a woman who the consumers might consider beautiful and attractive. It is also trying to say to the consumers that even good looking, attractive and influential woman drink coca cola.