Durex

This is a poster used to promote Durex condoms during the period near Father's Day.
It evokes a sense of fear in consumers who use their competitors brand of condoms as it persuades them to think that other condoms are not as effective and trust able as theirs and that if they use anything other brands of condoms besides Durex, they would conceive a child and become a father.

Elaine Tan (T02)