Emporio Armani's Diamonds for Men

This is an advertisement by Emporio Armani for their perfume "Diamonds". It targets men and uses the peripheral route to persuade people to buy this product. By showing a good looking man, who obviously have just used this perfume, attracting many people and women to want to get near him and touch him, it is trying to appeal to people that if you use the perfume, you can also attract many people and women like him and also look good like him. Making the perfume "for men" is also a way this advertisement makes it exclusively only for males. This gives the user of the perfume a more "macho" identity by using a "men" perfume.

Seah Tiong Kiat
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