This is an advertisement of a perfume-“My Glow”. This advertisement uses the peripheral route of persuasion. It uses a celebrity (Jenifer Lopez) to advertise for this perfume. This will gives consumers an impression that after using this product, they will be able to “glow” like Jenifer Lopez. This also elicits positive emotions in people who see the advertisement, thus, persuading people to buy this product.

Xiao Yun T03