This duracell battery advertisement uses the effect of good feelings. Like a high voltage box in this case, there is a high voltage current running through it. And by fitting the duracell batteries in the voltage box, they actually intend to potray the image of duracell having and producing the same high voltage power as the voltage box. Since consumers tend to look for long lasting and good power giving batteries when it comes to purchasing them, they will have a good feeling that the duracell batteries they buy will last long and give good voltage power as they have alot of voltage stored in them to power their devices just like the high voltage box. Thus, consumers will be more motivated to purchase these high power batteries over the others in the market.
Done By: Phua Di Sheng
T03
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