http://www.dirjournal.com/internet-journal/wp-content/uploads/2009/03/smoking-2.jpg
This advertisement portrays an old lady who wants to light up her cigarette on the candle of her birthday cake. It is trying to bring across a message that the lady is supposed to be only 42 years of age, but smoking has caused her to age faster. The message that is being carried across is evoking negative emotions, whereby it is arousing fear in smokers. It is to persuade smokers to quit smoking if they do not want to age faster than they should be. From the fear-arousing advertisement, it is hoped that the smokers would take better care of their health and not cause further harms to ownself.

-Nur Dina Amalina (T02)