This advertisement is used to stop child abusive acts. In this advertisement, the central route to persuasion is involved in bringing the audience to process their thoughts and analysis of child abuse. From the statement "I am not a punching bag!" and the image of the innocent expression of the innocent child, it allows audience to be in the shoes of these child abuse victims and process their thoughts about the consequences of abuse acts. Hence, creating awareness about the psychological effect of child abuse and persuading people to carry out actions to stop it.
Tey Jing Yin T04
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