Shit Happens~

The poster is attractive in terms of its creativity, and it took into consideration their intended audience. Since they are looking for creative designs, their own design must match the standard they are looking for.

The message serves to persuade designers to join using both the peripheral and central route. The witty statement evokes positive feeling and persuade by saying that anything is possible. Their work might win.

Huiqi, T01

Persuasion- Peta advertisement

This advertisement shows a picture of a human packed as meat which we buy in the supermarket. By depicting flesh in the form of human, it shows how inhumane we are when we eat meat. As animals, in this case are the same as humans- they are living things with emotions The picture invokes negative emotions which results in us feeling guilty of eating meat. When looking at this advertisement, we will ponder for a moment and think if it is right for us to just kill another living thing for the sake of filling up our stomach. It also helps to promote the other alternative of becoming a vegetarian as no animals will need to be sacrificed.

Hui yee T04

This poster is nice and persuasive. The main message of this poster is to discourage people to take public transport or to cycle. With movies like "2012" and documentaries on the planet Earth slowly being destroyed by our own hands, this is a project to help save the planet. Also, people these days are very mindful of their looks and weight. By showing the picture of a person cycling, you can get them to lose weight and at the same time, help reduce the rate at which the Earth is going to waste

T03 Daren Liew

Animal Cruelty

This poster is trying to raise public awareness about the cruel treatment of chickens. Through this gruesome and gory photo, it intends to deter people from consuming chickens. By inducing fear and qualm in the consumers, they would be more likely to think twice before purchasing poultries. The caption “A heart beats in us the same as in you” is an emotional approach that aims to bring about empathy towards the poultries. It gives the meaning that the chicken is also a living thing which can feel the sufferings and pains.

Week 12 e-learning.

This is a typical poster that organisations use to attract talents. As shown in the poster, it says "WE ARE NOT THE SAME. BUT WE ARE ALL EQUALS."

As such, this poster is bringing across the message that every worker will get the same treatment and they emphasis on equality, thus everybody have a chance to get promoted or get bonuses. They have applied credibility, by first implying that everybody may not be the same, but everybody will get equal treatment.



T03 JIAYI

sexy bmw

This poster i suppose its target audience are males as can be seen from the poster that the man trying to get intimate with the car, in this case is the woman. Thus, it would persuade men that by having this car equals to getting a woman. This is because the car may be medium for man to attract woman as it shows his financial power

Durex

This is a poster used to promote Durex condoms during the period near Father's Day.
It evokes a sense of fear in consumers who use their competitors brand of condoms as it persuades them to think that other condoms are not as effective and trust able as theirs and that if they use anything other brands of condoms besides Durex, they would conceive a child and become a father.

Elaine Tan (T02)

Canon cameras.

http://www.brandsbandsfans.com/wp-content/uploads/2008/11/avrilcam-large.jpg

This picture is part of a commercial by Canon to promote their cameras. They made use of a celebrity to promote their cameras, as well as persuade people to get Canon cameras. In the commercial, Avril Lavigne (the celebrity) was portrayed to be taking very good photos and videos with Canon cameras. And in that sense, they followed the peripheral route of persuasion. The celebrity that is endorsing the product is known to many, and many of the audience would want to support whatever their idol is endorsing. Thus, they would buy Canon cameras.


Michelle Low (T02)

Dell laptop

This Dell laptop advertisement uses the effects good feelings.
In the beginning of this advertisement, the audiences might be kept in suspense of the what product the advertisement is trying to promote, and anticipates for the end of the advertisement, keeping their attention. On top of that, its catchy tune and uses of colours also enhances the advertisement. People might also then relate 'lollipop' to this advertisement and want to buy the product.

Goh Yi Zhen T03

My boyfriend gave me aids

This poster is about safe sex. It depicts a black and white picture of a girl who is expressionless. It says " My boyfriend gave me aids, I was only afraid of getting pregnant". This brings about an awareness to public that the responsible way of having sex i by using a condom or else there will be consequences beyond just getting a girl pregnant but also spreading a fatal disease. The small words at the bottom also states "Aids is a killer, protect yourself". Therefore, it brings about a warning that Aids will kill you and therefore everyone should be mindful to practice safe sex.

Child Prostitution

This advertisement is an anti-child prostitution poster. It mainly uses the peripheral route to persuasion that wants to invoke emotions of shock in those who see this advertisement as it causes the viewer to have a sudden sense of loss in time. Bottom of the poster it also includes a short passage that enforces the message of the poster through central route of persuasion by mentioning that they would be charged guilty no matter which part of the world when they commit the crime.

-Timothy Poon (T01)

Duracell Battery Advertisement

This duracell battery advertisement uses the effect of good feelings. Like a high voltage box in this case, there is a high voltage current running through it. And by fitting the duracell batteries in the voltage box, they actually intend to potray the image of duracell having and producing the same high voltage power as the voltage box. Since consumers tend to look for long lasting and good power giving batteries when it comes to purchasing them, they will have a good feeling that the duracell batteries they buy will last long and give good voltage power as they have alot of voltage stored in them to power their devices just like the high voltage box. Thus, consumers will be more motivated to purchase these high power batteries over the others in the market.

Done By: Phua Di Sheng

T03

ARICIA T03 - revlon ad

This is an advertisement of Revlon on Jessica Alba. The persuasion technique that is used is a celebrity endorsement to create the effect of attractiveness. People who look up to this international star may be influenced by her association with Relvon and hence purchase the product. Also, it brings out an effect of good feelings. In this advertisement, Jessica Alba's hair shines and with lustre, and the colour of her hair is appealing. This associates with good feelings, making peope feel that by using this product, their hair colour and hair condition will be like Jessica Alba's.

Kong Yanli Karen (T03) S10075351J

This advertisements uses the peripheral route to persuasion to evoke feelings of fear to prevent people from drug abuse. The sight of the drug abuser being caught and pinned down by the police, and the consequences that will follow (jail term) stirs up a fear of suffering the same fate as that guy. Also, the advertisement inserted a short write up on the various side effects of "Ice", to also instill fear in the people. Contact information is provided for drug abuser who are seeking help or solutions, so that they will not go into denial due to fear.

Bloody Mary: Don't Drink and Drive

This advertisement used the peripheral route to persuasion, as it appeals to our feelings. Fear in particular is the emotion they wish to arouse. Fear is brought about by the gruesome picture, of the girl covered in blood, and the slight association to the urban legend Bloody Mary, as the girl is staring at you eerie manner, hence associating death with reckless drunk driving (heuristics). Another thing to note is that they use attractiveness to appeal to people, as the poster is aesthetically-pleasing and witty with the Bloody Mary association to a popular alcoholic drink, which will appeal to those who drink.

by Rachel Chong Chia Xin from T03

Persuasion. Women Rights.

This picture, persuades people to advocate for women rights through the peripheral route to persuasion. By using a rhetoric question that asks the viewers to put themselves in the shoes of these women, the poster evokes a feeling of unjust in the viewers, thus stirring them up to create change. The statistics in the small box to the bottom right also triggers the central route to persuasion. This two-pronged technique is effective as it will not only target the people who are more emotional, but also the more logical ones.

Public Safety Banner on seatbelts

This banner makes use of the peripheral route to persuasion. It appeals to our feelings, in this case fear. The fear is brought about by the slogan that "The backseat is no safer. Belt up" This causes people to feel fear that they are not safe in the backseat. This is further enhanced by the huge catapult ready to launch the guy in the poster. The giant catapult together with the uniqueness of the banner design. This fear arousing banner is also effective as it leads people to a solution - wear seatbeats. Hence, as people experience the fear and feel capable of implementing a solution to avoid the possible consequences as depicted in the banner, it is effective.

Shawn Siau Ming Hao T02 S10079692J

Smoking.

This advertisement uses the peripheral route to persuasion to raise awareness about smoking. They convey and invoke fear to smokers that they need to stop smoking and if they don't they will be hooked forever. Also, it displays cause and effect by saying that is you smoke you will be hooked. It also uses statistics as a form of credibility stating that if you start smoking you will end up smoking over five thousand cigarettes every year.

Darren Nico Pillai
- T01

Persuasion

This picture is trying to tell us that killing animals for their fur is a very cruel act. The picture shows a girl who is blindfolded and has blood on her hands while touching the animal fur-made product on her neck. This shows us that animals are sacrificing for us and we should stop this action. The persuasion techique used is by evoking negative emotions to people. The advertisement shows the negative impacts of humans killing animals for their fur and the blood on her hand would evoke some fear in people thus making them think twice the next time they want to buy any animal fur-made product.

Done by:

Goh Qian Ying

T02