Smoking

The picture above can be found on cigarette boxes sold in Singapore. Fear-arousing technique was being used in this picture to allow smokers to realise the effects that smoking have for themselves. Basically, this picture shows the effects of smoking on an unborn child, the child may either be deformed or died due to a miscarriage. This is more likely reaching out to female smokers. With this gore picture attached on every cigarette boxes, it hopes to curb the rising number of smokers.

Nur Aisyah, T01.

Quitting is hard, Not quitting is harder

This poster is used in Singapore to encourage and persuade people to quit smoking. The type of persuasion used was arousing fear in the viewers. It uses the peripheral route to persuasion using the peripheral cues. It results in acceptance in viewers, without much thinking. By looking at this poster, many smokers do not want to end up like her. Thus they will accept the information to stop smoking and call the quitline located at the right hand side of the poster.

Wang Meihua
T04

INK, NOT MINK

In this advertisement by PETA, a famous R and B singer tries to persuade people not to use fur. the advertisement it titled "Ink, not mink". Under the persuasive element of speaker are 2 important factors, credibility and attractiveness. As a famous singer, Mario Barrett is attractive to many people who may become persuaded by this element to not use fur. The advertisement also brings with it a "Feel good" effect which may further persuade people not to use fur. This "Feel good" effect comes from the fact that if they do not use fur, many animal lives may be spared.

Ng Xiao Hui

PCS T01

Drink Driving - Ming Hong

In this poster, they used fear arousing images to frighten the targeted audience, so that they will response and understand the devastating consequences of drink driving. Basically, this image does naturally elicit a gross and sick feeling to the observers, with the intention to tell people that their physical appearance might be destroyed by having this one night of "high". Grotesque pictures are used in such instances to cause fear in hopes of reducing the rate of drinking and driving. In closure, the poster persuades people to save themselves from such regret by not endangering themselves by drinking and driving.
Lee Ming Hong
T01
http://com441group3.wikispaces.com/file/view/drink_and_drive1.JPG/30869902

Smoking kills_ Nicole Tan

The type of persuasion used in this advertisement is the effect of arousing fear. In this advertisement, gruesome images are printed on cigarette boxes to deter people from smoking. The pictures paint a very negative consequence of smoking. These visuals would stay in the minds of the public and hence, they would be persuaded to cut down on smoking. Due to fear of what might happen to them in the long run, the pictures achieve its aim of instilling fear in the public to discourage them from smoking.

http://www.hpb.gov.sg/data/hpb.home/media/pressrelease/sample.jpg

Persuasion techniques in advertisment: Chrysan Chiang

In this advertisment, the element of persuasion used is the effect of good feelings. I say this because this advertisment has the funny element in it. The expressions of the males upon seeing all the Heineken beer make customers and viewers laugh, inducing positive feelings. Looking at the advertisment again and again never fails to make someone like me laugh and I believe it is the same for other people. Furthermore, the advertisment brings across the fact that people are always satisfied and happy with Heineken beer and the expressions of the guys do convince me that heineken beer is nice and satisfying.

http://theinspirationroom.com/daily/commercials/2009/1/heineken-walk-in-fridge.jpg

Chrysan Chiang
T03
PCS

Muslihah Albakri (fear-arousing messages)

The type of persuasion technique used is a fear-arousing message. It has been said that greater aroused fear can increase persuasion. (Leventhal, 1970). The protection-motivation theory explains how this works by stating that “fear induces both a self-protective response and an appraisal of whether the fear arousing threat can be avoided”. (Franzoi, 2002, p. 200). In the case of the fear-arousing images on cigarette boxes, people will feel the need to protect their health; they will also begin to ponder of ways to avoid their lungs looking black and rotten, which is to stay away from cigarettes.

Image: http://www.irishhealth.com/article.html?id=12083

References

Franzoi, S. L. (2001). Social psychology. (2^nd ed.). Boston: McGraw-Hill.

Leventhal, H. (1970). Findings and theory in study of fear communication. In L. Berkowitz (Ed.)., Advance in experimental social psychology (pp. 119-186). New York: Academic Press.